Who we are
‘ettomio was born from the desire to have functional products at home, designed with attention to detail and of high quality.
Our story
“veni a vedele ‘etto mio!”
This is what Giuliano, my first born son, would say to each little friend that came to visit, whilst playfully leading them to his room.
Through first hand experience I have seen that our little ones are looking for environments that feel safe and their own, whilst leaving them the freedom to explore and fuelling their sense of adventure.
From this experience ‘ettomio was born.
From 2018 to today, we are a passionate team made up of 90% mothers who, in addition to their professional competence, bring passion, love and infinite determination to the ‘ettomio project, leading us to continuous improvement.
“A child is able to do things to the extent that he has the skills”
(Valentina, a mother who chose ‘ettomio, taught us this)
The 'ettomio team
We are passionate and convinced that we can bring about big changes, we are in love and committed because we truly believe in our mission.
We are a group of professionals with a lot of energy and the conviction of innovating the children's furniture market.
We build quality relationships and take care of the entire value chain: from the creation of unique products, to the management of the relationship with our customers, to the attention to the ethics and sustainability of our company.
In short, you can always count on us!
Our philosophy
Slow design
We love designing objects that don’t chase trends—but grow alongside children, adapt over time, and last.
We choose natural materials, artisanal craftsmanship, and local production.
We believe this approach is—especially when it comes to childhood—an act of respect:
offering less, but better.
We’re inspired by children—their innate curiosity and desire to explore.
We work with international designers and child development experts to create objects built to last: strong and safe, yet easy to use (and assemble 😊).
Educating children in independence, beauty, and kindness—trusting their abilities and encouraging collaboration in a calm and respectful environment—is a core value for us.
A value inspired by various contemporary educational philosophies we embrace both as parents and as a company.
Why choose ‘ettomio?
Each ‘ettomio product is handcrafted by expert artisans in Italy.
We guarantee excellence and quality, but also an appreciation of the people who work with love, dedication, care and experience, making each object a unique specimen.
In each product, the functional component is combined with the design and quality of the materials used to satisfy the experience of use in every respect, both for the child and for the parent.
We have decided not to make "smart" products but "good" products.
What does it mean?
We understand that it is not easy for a customer to choose when faced with the many proposals and so we have decided to diversify by offering truly different products.
You can see it from the finishing (all the products are water-based varnished, a natural product that allows to maintain them for ever; the screws are invisible and the corners are rounded), you can feel it from the solidity (with Ettomio the children are safe!), you can understand it by talking to us, we put passion and love into all phases of the relationship with our customers.
We are a "benefit" company
Our commitment to the common wellbeing
We choose to be a Benefit company and this is the expression of the will to bring social and cultural innovation to our planet through concrete and traceable actions.
Every year we draw up the impact report which describes the actions we undertake and the projects we intend to complete in order to be active agents of change.